Currently dreaming up the unexpected as an Executive Creative Director at BBDO NY, (Alex) Booker has spent the last 25+ years turning big ideas into even bigger realities for the agency’s biggest clients.
 
Along the way, he’s had the pleasure of working with some wildly talented people and putting his stamp on iconic brands like PlayStation, E*Trade, BACARDÍ, Ford and more recently reshaping brands like Aveeno and Neutrogena. From scrappy shoots to blockbuster budgets, his work isn’t just award-winning, it’s culture-shaping.
 
His creative adventures have earned recognition at all the major shows and led to speaking roles at SXSW and Cannes, where he’s discussed the future of AI in music with Grammy-winning producer BOI-1DA and the role of AI in creativity and tech with none other than will.i.am.

 

Despite the accolades, none quite live up to this:

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Subject: E*Trade ads.

Your ads are WONDERFUL!!!!  I'm 72 and have been around the block a time or two.  Your ads are the best I've ever seen.  Your firm could beat out Sterling Cooper (Mad Men) 1000:1.  The ads make me immediately want to have the product you suggest.  Keep up the great work!!!

Bonnie Lee Hugyez, San Diego